It’s true, there’s a lot being said these days regarding SEO, or rather Search Engine Optimization. There are a lot of promises being made and there is quite a bit of confusion, misconceptions, and irrelevant and outdated information being used to make important marketing decisions. We strive to be a breath of fresh air in an otherwise industrial climate of smoke and mirrors. Without getting overly technical and diving into the details, let’s just say that we won’t be yet another company who blindly promises you top Google rankings without sufficient research to substantiate such a claim. The fact is that a true Organic or Natural Search Engine Marketing campaign is a highly calculated, multi-phased, time dependent, and extremely involved ongoing process that may require hundreds of man hours before it begins to pay off. Of course, all this depends on your particular situation and the level of competition for the top spots. In some rare cases the competition may be so low for your targeted search terms that on-site optimization is all that is needed, and of course on-site optimization is always a fundamental first step.
We always try to look at the big picture when we are consulting with a client regarding their SEO program. Sometimes your ideal search terms are simply out of reach for the time being and it can be much more productive to focus on a keyword or phrase that has lower competition but still shows acceptable search metrics. In these situations you can still engage in a Pay Per Click or Paid Search campaign targeted at your ideal customer searches.
We enjoy working through all numbers and developing a realistic and well-balanced SEO strategy that can be highly profitable once it is fully implemented, so let’s talk about how we can help you today.